Raising awareness (3 ECTS)
15th-17th September 2021
28th-30th September 2022
Objective of the module is to provide participants with an adequate understanding of all the key issues related to communication and raising awareness in an RI. The module helps participants to analyze the different stakeholders and their characteristics and the better communication tools and styles, in order to create value (brand, reputation).
This module provides the capability to identify relevant stakeholders, to choose the best communication channel to maximize impact, to identify the core elements of a successful branding strategy and to communicate value creation and impact of the RI. The emphasis is on the multi-stakeholder system of RI environments, stakeholders who have different characteristics and interests, and on the best ways and means to communicate strategic and value creation information. In order to grasp practical implications on raising awareness, the course includes professionals for case studies and in-depth discussions, as well as group activities and role-playing.
Lectures, group works, case discussions, role-playing.
The programme covers the following topics
What to communicate – Branding strategy
- The importance of communication in raising awareness
- Brand & reputation
- Brand strategy definition and components
To whom to communicate – Relevant stakeholders of RIs
- How to identify them
- How to treat with them
How to communicate – Communication channels
- Choosing the right communication channel to maximize impact
- Planning an effective communication campaign
- An insight on social media
With what effects – Value creation and impact
- Value creation and impact
- Communicating value creation
- How to measure the value created
Fees & Enrolment
Participation fee: 1,200 Euros
Tuition fees include:
Access to the University’s facilities
Coffee breaks and lunches during face-to-face modules
Fees do not include travel costs and living expenses. For accommodation, participants will benefit from the University’s agreements with nearby hotels. For information: email@example.com.
If you want more info, please send an email to firstname.lastname@example.org and visit this page.
This module will be held at the University of Milano-Bicocca. The University of Milano-Bicocca is located at Piazza dell’Ateneo Nuovo, 1 in Milan. Our campus benefits from the full array of learning environments and university-wide services.
Meet the Faculty
Laura Gavinelli, Research Fellow in Management at the University of
Charlotte Lindberg Warakaulle, CERN, Director for International Relations
Who should Apply ?
• Director Generals, Chief Operating Officers or their equivalent
• Recently appointed or upcoming senior managers
• Heads of National Nodes
• Heads of Finance and Administration, HR and Communication
• Middle management
• Representatives of funding bodies and ministries responsible for RI funding