Raising awareness (3 ECTS)

12-14 November 2025 – Sironi Room U4-8

Objective of the module is to provide participants with an adequate understanding of all the key issues related to communication and raising awareness in an RI. The module helps participants to analyze the different stakeholders and their characteristics and the better communication tools and styles, in order to create value (brand, reputation).

This module provides the capability to identify relevant stakeholders, to choose the best communication channel to maximize impact, to identify the core elements of a successful branding strategy and to communicate value creation and impact of the RI. The emphasis is on the multi-stakeholder system of RI environments, stakeholders who have different characteristics and interests, and on the best ways and means to communicate strategic and value creation information. In order to grasp practical implications on raising awareness, the course includes professionals for case studies and in-depth discussions, as well as group activities and role-playing.

Learning Model

Lectures, group works, case discussions, role-playing.

The programme covers the following topics

What to communicate – Branding strategy

  • The importance of communication in raising awareness
  • Brand & reputation
  • Brand strategy definition and components

To whom to communicate – Relevant stakeholders of RIs

  • How to identify them
  • How to treat with them

How to communicate – Communication channels

  • Choosing the right communication channel to maximize impact
  • Planning an effective communication campaign
  • An insight on social media

With what effects – Value creation and impact

  • Value creation and impact
  • Communicating value creation
  • How to measure the value created

Fees & Enrolment

Participation fee: 1,200 Euros

Tuition fees include:

Teaching materials
Access to the University’s facilities
Coffee breaks and lunches during face-to-face modules
Fees do not include travel costs and living expenses. For accommodation, participants will benefit from the University’s agreements with nearby hotels. For information: ritrain@unimib.it.

If you want more info, please send an email to ritrain@unimib.it and visit this page.

The Venue

This module will be held at the University of Milano-Bicocca. The University of Milano-Bicocca is located at Piazza dell’Ateneo Nuovo, 1 in Milan. Our campus benefits from the full array of learning environments and university-wide services.

How to reach us


Meet the Faculty

Laura Gavinelli, Research Fellow in Management at the University of

Charlotte Lindberg Warakaulle, CERN, Director for International Relations

Who should Apply ?

• Director Generals, Chief Operating Officers or their equivalent
• Recently appointed or upcoming senior managers
• Heads of National Nodes
• Heads of Finance and Administration, HR and Communication
• Middle management
• Representatives of funding bodies and ministries responsible for RI funding